Tori Richard
Modernizing Hawaiian Heritage Brand While Preserving Legacy
Visit SiteThe Challenge
Tori Richard, the iconic Hawaiian fashion brand with over 60 years of heritage, needed to modernize their digital presence without losing the aloha spirit that makes the brand special. Their legacy ERP and retail systems were deeply integrated into daily operations, and any digital transformation had to work alongside - not replace - these critical systems.
The brand served both a loyal local Hawaiian customer base and a growing mainland/tourist audience, requiring a digital experience that could resonate with both segments.
The Results
Digital revenue grew significantly while maintaining zero disruptions to the legacy retail systems that power Tori Richard's brick-and-mortar operations. Email became a high-performing ROAS channel, driving both repeat purchases from loyalists and new customer acquisition from mainland shoppers.
The brand successfully significantly expanded its mainland customer base while preserving the authentic Hawaiian identity that makes Tori Richard irreplaceable.
Heritage Meets Modern Commerce
We built a modern Shopify Plus storefront that honored Tori Richard's heritage while delivering a contemporary shopping experience. Custom integrations with their legacy ERP preserved existing retail workflows while unlocking new digital capabilities.
Email and SMS programs were crafted to reflect the brand's warm, island-inspired voice - seasonal collections, resort-ready styling guides, and personalized recommendations that felt like advice from a trusted friend rather than marketing.
Screenshots
Need a faster, higher-converting store?
Let's talk about how we can drive similar outcomes for your brand.
Services & Packages Behind The Work
The capabilities and productized engagements we used to deliver this outcome, available for your brand.
Related Services
Site Builds
Replatforming, theme builds, performance optimization.
CRO & UX
Conversion testing, UX research, redesigns that move metrics.