Poseidon Bikes
A Multi-Year Shopify Redesign for an Orange County Bike Brand
Visit SiteThe Challenge
Poseidon Bikes sells gravel and adventure bikes direct to riders, where the product page has to do the work of a bike shop: build confidence in the frame, the components, and the fit before a rider ever throws a leg over it. A usability audit of their Shopify storefront found the opposite - a weak above-the-fold PDP, no sticky add-to-cart, a confusing sizing experience, and no social proof to back up the sale.
Orange County-based Poseidon needed a partner who could rebuild the storefront around how people actually shop for a bike online, then keep shipping features as the catalog and the business grew.
The Results
Poseidon Bikes went from a storefront flagged for weak product pages and no social proof to one built around sticky add-to-cart, real reviews, a bike-picking quiz, and a warranty system - shipped as a series of scoped, QA'd releases rather than a single risky relaunch.
Alongside that redesign, DYODE has kept Poseidon's demand-generation and retention channels running - paid search, paid social, and email/SMS - built on a modern, feature-rich Shopify foundation designed around how people actually shop for a bike online.
The Approach
DYODE partnered with Poseidon Bikes starting in late 2021, working as both their Shopify design and development team and their digital marketing partner - running paid search, paid social, and email/SMS alongside the storefront work from the beginning.
On the development side, the engagement ran in two phases: a ground-up redesign of the core storefront, working off the original usability audit as a north star, followed by a year of targeted feature work - much of it aimed squarely at the friction points the audit had flagged.
What We Built
We redesigned the homepage, cart, navigation, footer, and product page from a new brand style guide, then went deeper on the PDP with a sticky add-to-cart, an accordion product-details layout, a comparison carousel, and a social content feed - integrating Infinite Options for build-your-bike add-ons, Judge.me for reviews, and Rebuy for recommendations.
Beyond the redesign, we shipped a guided "Bike Finder" quiz to help riders pick the right model, Klaviyo back-in-stock notifications, a Quick View for product listings, and a Bike Registry and warranty-claim system tied into customer accounts. We also built a Calendly-powered scheduling page so riders could book time directly with the Poseidon team, and led a full accessibility remediation from a paid ADA audit.
Digital Marketing
Alongside the storefront work, DYODE has run digital marketing for Poseidon Bikes from the start of the engagement and continues to today - paid search, paid social campaigns on Meta, and email/SMS marketing - keeping demand generation and retention working in step with the product experience. Email and SMS have consistently been Poseidon's strongest-converting channels.
Screenshots
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Services & Packages Behind The Work
The capabilities and productized engagements we used to deliver this outcome, available for your brand.