The Bruery
Crafting Digital Excellence for a Craft Beer Pioneer
Visit SiteThe Challenge
The Bruery, a cornerstone of Orange County's craft beer scene since 2008, needed to modernize their digital presence while honoring their heritage. As interim VP of E-Commerce and Marketing, we faced the task of completely rebuilding their digital strategy, from advertising to brand identity.
Our Approach
We developed a comprehensive digital transformation strategy that touched every aspect of the brand's presence:
• Complete digital advertising reset • Brand identity revitalization • E-commerce optimization • Membership program modernization • Marketing automation rebuild
Brand Evolution
Our rebranding efforts created a cohesive identity worthy of The Bruery's craft beer legacy:
• Complete brand book development • Creative direction and photography • Typography and pattern design • Copy voice establishment • Beer naming strategy • Visual identity system
Digital Marketing Revival
We rebuilt The Bruery's digital marketing from the ground up:
• Strategic keyword development • Full-funnel advertising strategy • Klaviyo email program reconstruction • NextGlass/Untappd partnership • Automated marketing flows • Custom newsletter templates
Technical Transformation
The technical rebuild focused on creating a premium e-commerce experience:
• Custom Shopify theme development • ReCharge subscription migration • Build-a-Case feature implementation • Society membership integration • Mobile experience optimization • Conversion rate enhancement
Screenshots
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Services & Packages Behind The Work
The capabilities and productized engagements we used to deliver this outcome, available for your brand.
Related Services
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Forensic audits across site, marketing, and operations.
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Fractional eCommerce leadership when you need it most.
Site Builds
Replatforming, theme builds, performance optimization.